ONE GROUP, TWO BRANDS: TWO UNIQUE AND DISTINCT STORIES
On January 15 in Florence, at the St. Regis Hotel, the new Group, owner of the VISION OF SUPER and PHOBIA ARCHIVE brands, was presented.
A new startup with an important success story.
The Group is distinguished by the uniqueness of two brands with different but complementary identities: VISION OF SUPER and PHOBIA ARCHIVE.
Both represent the evolution and variety of the contemporary fashion scene, while holding firm to its essence.
BRANDS
VISION OF SUPER: the evolution from streetwear to modern, minimal sophistication.
PHOBIA ARCHIVE: the heart of youthful, authentic, bold and accessible streetwear culture.
Each brand contributes to the growth of the Group with a clear identity and a well-defined strategic objective.
LEADERSHIP AND STRATEGIC VISION
As of January 2025, two new partners join the Group, joining the eclectic founder Dario Pozzi:
Antonella Di Pietro, former general manager of Tod's, with a proven track record in top management roles at iconic brands such as Karl Lagerfeld, Tommy Hilfiger, Moncler, Emilio Pucci, Givenchy and Ferragamo. His expertise in product and marketing represents a strategic value for the Group's future.
Alessandro Santamaria, former general manager of Tod's digital division and former vice president of La Martina, brings with him extensive experience in managing multinational fashion and digital companies. His ability to translate creative visions into global market strategies will be crucial to the brands' international positioning.
This leadership combines creativity and strategic expertise, laying a solid foundation to establish the two brands as key players in the global fashion landscape.
Dario Pozzi
Alessandro Santamaria
Antonella Di Pietro
Business Strategy and International Expansion
Starting from the FW25 sales campaign, the commercial networks of Vision of Super and Phobia Archive have been separated to ensure a targeted focus on each brand, enhancing their specific characteristics and strengthening their positioning.
In parallel, the Group is accelerating its international expansion, targeting key markets such as China, India, Russia, the Middle East, and South Africa, with new openings and strategic collaborations.
A key element is entry into major European department stores. Vision of Super is already present in all Italian Rinascente locations, including Piazza Duomo in Milan, with dedicated corners. Negotiations are underway with international department stores such as Galeries Lafayette, Printemps, KaDeWE, Attica, Notos, and El Corte Inglés to strengthen global presence.
Retailer support remains central: dedicated corners, exclusive materials, and engaging experiences to strengthen consumer connections. The Group is ready to invest in corners and props to increase the visibility of both brands, even with individual wholesalers.
Phobia Archive's Contact
info@phobia-archive.com
Showroom and Agents
ITALY
SEPT SHOWROOM - VALLE D'AOSTA / PIEMONTE / LIGURIA / LOMBARDIA / VENETO / TRENTINO FRIULI - hello@septshowroom.com
GRIGNAFFINI - EMILIA ROMAGNA - grignaffini.paolo@libero.it
ICONIC LAB - TOSCANA - Info@iconiclab.it
2 MUCH STUDIO - MUAM - commerciale@2much.it
SABBATINI SHOWROOM - LAZIO - info@marcosabbatini.it
STUDIO WHITE - CAMPANIA - whiterappresentanza@gmail.com
INDEPENDENT LAB - PUGLIA / BASILICATA - commerciale.indipendentlab@gmail.com
BELSITO SHOWROOM - CALABRIA- info@belsitoshowroom.it
ERDAGO SCIORUMM - SICILIA - erdagostudios@hotmail.it
WORLD
IFD – Russia – ifd@ifd.it